Cox Communications

is an American television provider headquartered in Atlanta, GA founded in 1962. It is the third largest cable provider in the United States and serves approximately 6.5 million customers.

Overview:

The company needed to develop advertisements to help monetize their internet service which serves over 21.8 million people.

The problem is that their creative were static and messages were not tailored to prospective customers. Working directly with the in-house creative team at Cox Communications, I created media advertisements that leverages customer geographic and income data to populate dynamic pricing and offers that reflect target demographics.

Role:

I strategized with the client’s marketing team to discover target audiences and tested a single data feed to hosted on Amazon Web Services which created over 1,000 renditions with personalized copy that reflected various broadband promotional offerings.